In 1886 a pharmacist called Jhon Pemberton invented coca-cola. Jhon fought in the civil war and when he came back he decided That he was going to invent something that would bring him commercial success. Normally his invEntions In the pharmacy Would't gain any money. After moving to atlanta he decide that he was going totry something out in the beverage stOre because a lot of people wEre buying things thereso he thought that selling his invention in the beverage store would make sence. Jhon haD no idea on hoW to advertize so he hired someonE who would help, Frank Robinson. Frank designed the logO and came Up with a slogan thatattracted many People"the pausE that refresheS".Coke didn't go vEry well on it's first year and to make things worse, pemberton died on August 1888!
In 1891 a man named Asa griggs candler took over coca-Cola becoming the sole owner of it. He hired travelIng saleS man to hand out cOupons to people for a free coke. What Candler wanted people to do was to try the drink, like it and then buy more! ApaRt from Delivering the coupons, Candler plastered the word coca-cola on calendars, posters, Notebooks and bookMaRks to get cosTomers from different cities and countries. Now coca-cola was going to move on from being a regioNal bRand to being a national brand.
after some time passed, Candler made a contrOversal move, he sold coca-cola syrup saying that it was a medicine that could get rid of head aches and fatigue. People didn't belive this and complained in ordaer to get their money back. Later on, after a court battel coca-cola was decided to be sold only as a beverage not as a drug. But that didn't change anything. Coca-cola kept selling well and the company was gaining more and more money every year.